In life (and marketing) emotion+storytelling= the only equation that matters.
Subconsciously, you're drawing from your own past experiences and assigning an emotional response based on the story you're being told. You see, stories deal in the business of empathy, which is a strong emotion for change and action.
This is why storytelling is so important in life and marketing — telling stories is the best way to tap into emotion.
Emotion+Storytelling = a powerful combo that can spark action of many kinds: changing a mind, purchasing a product, or understanding a new perspective.
I once argued the incompetence of the President with a relative on Facebook. Obviously, this is a lose-lose situation for many reasons, but the main one being that you can't win at arguing someone's perspective.
You can, however, use stories to broaden someone's perspective and connect with them on an emotional level they can understand.
Why do you cry, wince, or hide your eyes during movies? It's not just about the score or the actor's ability to portray a scene.
This site is dedicated to all the stories to come.
Want more detail about what I've been up to? Not a problem.
Global Head of Content & Creative, FANDOM x
FANDOM is the leading entertainment site for fans of all kinds. My job there is to create the best, most exciting, forward-thinking editorial, video, and social executions as head of our content-incubator-meets-creative-agency super team.
We try new things. We create cool stuff for brands (Pepsi, Amazon, Pottermore, Hulu, Duracell, and a hell of a lot more). We work cross functionally with content, product, and sales to make a statement about our brand. It's pretty great.
Sr. Director, Integrated Marketing, CreativeLive
CreativeLive is the world's coolest online learning platform. It brings together the best instructors — Chris Burkard, Debbie Millman, Sir Richard Branson, and a lot more — with classes spanning from photography, film, writing, crafting, and creative entrepreneurship.
Leading the integrated marketing team at a creative startup was pretty sweet. I got to hone my content marketing skills, lead design-focused-programs, and create everything from online classes to documentary short films as part of my job.
Director, Brand Content & Editorial Sponsorships, POPSUGAR
There's no better place to call "work" when you're a millennial than POPSUGAR. I was with the company from its infancy all the way up till they became the leading online women's destination that it still is today.
Samples, swag, sweets, and skilled colleagues. It was the time of my life. There, I led the native advertising and branded content team delivering brand-backed (Target, Burberry, Oreo, Chobani, Nike, Adidas, and hundreds more) and addictive online media to the masses.