5 Social Ways to Have an Online Sale

Black Friday and Cyber Monday may be a thing of the past, but the holiday shopping season is in full force. If you're trying to up your numbers before 2011 closes out, why not have a year-end sale that extends through the holiday season? A little can go a long way — even 10 or 15 percent off of your most popular products can spur action and thanks to social media, your sale can spread farther than ever on the Internet. Here, five easy ways to have an online sale for your virtual or physical goods.

  1. Facebook Coupons — Everyone loves a bargain and a recent study shows that Facebook coupons garner more page likes than any other marketing method. Kill two birds with one stone by posting a printable coupon for shoppers to redeem in your physical store (or a coupon code for online shopping) and get more likes at the same time. Make sure you have a Facebook landing page that asks new visitors to "like" your page before getting access to your content, and in turn, the coupons.
  2. Foursquare — If you have a physical store, Foursquare is a great tool for retaining loyal customers. Add new customers to the mix by creating a special which offers a percentage or dollar amount off of purchases upon check-in to your store. Both old and new customers won't be able to resist that deal.
Get the rest of the tips after the break.
  1. Twitter Flash Sale — Offer a deep discount to select products for a limited time exclusively on Twitter. You can promote your flash sale in advance, enticing readers and customers to follow your feed for more information. For example, let's say you want to move your remaining stock of graphic tees — advertise on Twitter that you'll be holding a 24-hour flash sale for xx percent off the regular price and to check back to get the discount code. Alternatively, you can do what men's apparel line Bonobos did earlier this year, when they asked followers to retweet their proposed sale in order to "unlock" the price.
  2. Facebook Store — With its 500 million users (and counting), Facebook is more than a social network, it's also a land of potential customers. In case you missed it, you can now easily set up a storefront on Facebook, allowing customers to shop without ever leaving the confines of the social network. Storefronts (created through various Facebook apps like Payvment and Ecwid, which are free to set up) take credit card or PayPal payments, can give discounts to those who "like" your page, and allow you to set up shipping charges and sales tax.
  3. Free With the Purchase Of — Tossing in a free gift with purchase is a great way to build your customer base any time of year. If you have a number of products to sell, toss in a more economical "free gift" with the purchase of a more expensive item, or a discount for spending a certain amount of cash in your store.

Source: Flickr user BKLYN guy