Why Your Company NEEDS to Be on Google+

If your business or website doesn't have a Google+ account yet, you'd better get on it ASAP. Google recently announced a tweak to Search that will bring up results based on your search query as usual, but will also offer results based on your Google+ relationships and social shares. Called Search Plus Your World, searching on Google will now bring up:
  1. Personal Results — Find information just for you, such as Google+ photos and posts—both your own and those shared specifically with you, that only you will be able to see on your results page
  2. Profiles in Search — Both in autocomplete and results, which enable you to immediately find people you’re close to or might be interested in following
  3. People and Pages — Which help you find people profiles and Google+ pages related to a specific topic or area of interest, and enable you to follow them with just a few clicks. Because behind most every query is a community.

What does this mean for your biz? Let's say you're a consumer tech website (ahem — Geeksugar), and you have a Google+ page that has been circled by thousands of readers. Let's say then, that those readers are searching for the best iPhone case. Google will recognize that they have GeekSugar in a Google+ circle and determine that results from GeekSugar will be more relevant, and bringing those up first. You'll see in the photo above, that while GeekSugar may not rank on page one for iPhone 4S Cases, because I have liked a post from the site or have GeekSugar in my Google+ circles, I'll get those results up top.

You can turn off the feature (by toggling back and forth between Search Plus Your World and just Search results), but for those who have the feature activated, results from trusted sources, friends, and circles will take priority.