As content creation becomes a main focus in business, beginners can feel overwhelmed, especially if they're going at it solo. How do you make sure content creation isn't a time suck for your entire day? Plan ahead, make sure you have a clear goal in mind, and above all, create a support system with like-minded ladies of business. Conquer the world over a cocktail? Don't mind if I do.
- Get your goals in order — Athletes don't decide to become Olympians without a plan to get there and neither should you. Have a content strategy in place. Cover the how, when, and why's of content creation, and what you'll do with it after its created. Why are you creating this content? Who is it for? How often will you create it? How will you market this content? What social networks will you use to amplify the content's message? What does success look like to you — is it more sales or visits to your website? All of these questions need to be answered before you begin so you don't get off track down the road.
- Plan your content ahead of time — Having a content or editorial calendar will save you time. That's a fact. So plan your content (blog posts, videos, interviews, and accompanying social media marketing) ahead of time. Start with a broad overview once a month that includes upcoming holidays, themes and events in your niche, then revisit each week and revise with current events.
- Brainstorm with other businesswomen in your niche — There's no reason you can't cultivate a strong network of fun, feisty, and fierce businesswomen who get together and discuss content topics relating to your industry. If you're worried about competition, don't be — there is plenty of Internet traffic to go around. Why not build a link partnership around the different areas of your industry? Example time: if you're in the food biz, grab a baker, a chef, a restaurateur, a fitness expert and a cookbook author, and you have a pretty amazing subset of women who love to talk about the same things (likely over a few cocktails). Brainstorm content ideas together, touching on all of those ideas in your own way, then link to each other weekly. You'll be sharing all that new traffic, and this my friends, will help you grow faster.
- Start a post swap — Expand that network of yours and offer to swap posts with another blogger for a predetermined amount of posts per month. You'll each get new exposure to a untapped audience, which is always a good thing.
- Plan time for engagement — Break your social networking time into chunks during the day and it instantly becomes more manageable. Try checking into your Twitter, Facebook, Foursquare, YouTube, and Pinterest accounts three times a day for 30 minutes. Read your feed, retweet great content, reply to comments directed at you, share new information, and grow your network. Build it into your daily schedule and it becomes less of a burden requiring bourbon and more of a fun break you get to take with your online community.
How do you streamline your content creation efforts? Share your top tip in the comments!
Source: Flickr user ED Yourdon