Schoolin': How To Create Content

Now that you've grasped the basics of why you need a blog and answered the question "what is a content calendar?", it's time to fill that sucker with amazing ideas and execute them with fervor. But creating content alongside running your small business may make you feel like you're drowning. Like you're treading water and are too tired to kick.

So you stop.

And your blog stops breathing. You give up on your goals. And while your business may succeed in other ways, you ultimately will lose all that Internet juice that coulda been. Miss out on links pointing towards your blog that essentially pulls your website from under the ocean's surface to the top of search engines, expelling water from its lungs and regaining a heartbeat as it goes. Don't let your blog or business website die!

Blog Content


Dramatic analogy? Maybe.

The good news is, you CAN create amazing content without going totally insane. Over the past seven years, I've learned and refined the secrets to creating pageview-busting content without breaking a sweat. Well, most of the time anyway. In fact, cultivating and growing killer content can be one of the most rewarding business experiences you'll have, especially if you follow the tips included in this series.

I've broken down content creation into five easy-to-digest sections so you can design a comprehensive plan to fill your editorial content calendars, develop a thriving community of experts, and have some freaking fun. Cause let's be frank — any time spent being unhappy is wasted.


The links to the entire series (in order) are below, so please, check them out and leave your questions and comments on the posts, on this post, or use the hashtag #schoolin on Twitter. I'm excited to start a discussion with you!