How to Create Content and Stay Sane Part 3: Daily

So you've planned out all your monthly content and take a fresh look at those posts on a weekly basis, maybe even write out an entire weeks worth of content in one day (with incredibly juicy headlines to boot). You're done, right?

Hell no.


This is the Internet. Things — and the news — move frigging fast. You have to also check your content daily to ensure it's timely, accurate, and the most appropriate piece of work you could put forth to the world.

Let's say you offer a meal planning service and write a post about Paula Deen that just so happened to be scheduled to go live days following her diabetes announcement. If you don't take that shit off the timer, update it with the relevant news, and publish it immediately, you're giving away pageviews.

And if you don't then take the time to follow that up with some recipe modifications hungry home cooks can make to reduce fat and calories, then you're just lazy and don't care about actually gaining traffic to your blog . . . or your business.

Daily check-ins are key for breaking news stories. I cannot emphasize this enough. Embed this into your routine in the morning. If you really want to make this blogging thing work, get up a few minutes earlier, check around the Internet for breaking news, and immediately start writing if there's something relevant to your industry that you can capitalize on.

This is how the pros succeed. This is how they bring in the big pageviews. This is how they land on — the holiest of holy — Page One of Google Search (with some help from inbound links, but we'll get into that later). And this is how you will become a well-trained, highly alert, content-creating, audience-building machine for your business.

You will get to know your industry on an intimate level. Make love to it. Follow breaking news, and then make some of your own.

Get some ideas on where to look for news, how to keep up with it, and how to capitalize on trends with fresh angles after the break.


Get the pageview train rolling hard in your direction by searching the following places for news EVERY SINGLE MORNING:
  • Google Trends
  • Twitter and Twitter's trending topics
  • Set up an RSS feed of news sites, industry news sites, blogs you love, and other online destinations that offer industry news. I use Google Reader. Add the RSS feed to your phone so you always have access.
  • Get an account on PR Newswire and/or Business Wire. Narrow your interests to your field, and send those press releases to your RSS feed.
  • Download a news app (AP Mobile has always been good to me), and check it throughout the day


Re-evaluate your scheduled posts every day. Update. Repeat.

If that's not enough, you can then break down each news item into every possible angle and spread your content out over a few days. A few more hours of work will be worth it in pageviews. Going with that Paula Deen theme we had earlier, here's just a few angles you could take for follow-up stories:
  • Modifications to Paula Deen recipes for lower fat and calories
  • Her most indulgent recipes
  • Foods naturally low in sugar
  • How to shop for diabetic-approved foods on a budget
  • Diabetic essentials to have stocked in your pantry

Content Creation Tips
Make the Paula Deen news the lead paragraph since it's the most relevant (keep it brief!), and then push on to the new angle.

So how are we feeling? Overwhelmed with content? I hope not cause we're not done yet. All that planning, writing, and news-following won't be worth diddly squat without marketing. In part four of this series, I'll talk about ways you can market this content out through social media, bloggers, journalists, and more.

In the meantime, I'd love to get your thoughts on the news process. Leave your questions in the comments!

Don't forget to check out these other installments:
How to Create Content and Stay Sane Part 1: Monthly
How To Create Content and Stay Sane Part 2: Weekly


Source: Flickr user adambermingham