The Keys to Pitching Bloggers, DIY Style

How Do I Get A Blog To Write About Me?
I'm helplessly and maddeningly in love with the handmade movement. Sites like Etsy allow artists to create from their souls while making money on their own terms. To design their own lives. To live their own dreams instead of helping someone else live theirs. I mean, isn't that what it's all about?

And you know what's funny? There are so few Etsy sellers out there that actively pitch their products to the media. As the editor of a consumer product-focused site for over five years, I'm surprised I didn't get pitched more often from Etsy talent. It's a damn shame, really, cause there are so many fan-fucking-tastic items out there waiting to be plucked.

Etsy sellers, listen up: you do not have to wait for the blogger Gods to smile upon you. You can pitch bloggers and press yourselves. Get exposure! Sell your wares! Make more money! Do your thang! How? Keep reading and I'll tell you.


KNOW YOUR AUDIENCE
First thing you must absolutely know is your audience. And your audience meaning the blogs you want to appear on. If you make delicate decorative bowls for storing keys, fruit, or colorfully-wrapped candy, you shouldn't be sending pitch emails to a fashion blogger. Set goals and identify the top three to five (appropriate) blogs you want your goods to appear on.

KNOW YOUR BLOGGER
The second thing you gotta know is your blogger. Find some sites that are product friendly, study it, and narrow your search to the authors that post roundups of items like yours. These days, everyone from Mashable to GeekSugar to Huffington Post create product roundups in the style section and beyond. Your chances of getting press have never been greater! But whatever you do, do NOT get lazy and skip this step. Knowing your blogger, the content they post, and their voice will help you craft a pitch that won't end up immediately right-clicked into the trash with the rest of the spam.

See the rest of the tips after the break!


GET ON THEIR RADAR
There ain't no shame in your game, so work that social media, girl. Retweet relevant articles. Share things you like. Leave your two cents in an update. Comment on their blog posts. Show your love and prove you've been keeping up with the action. This will get you noticed before you ever click "send" on that pitch email.

CRAFT A GREAT PITCH
By the power of all the previous steps combined, you will be able to create the perfect pitch that will get you noticed. Here's how:
  1. Create an enticing headline, but make it clear what it is you're writing about.
  2. Take a sentence or two (maximum!) to comment on a post they authored recently that you liked, a link they shared, or something that shows you've been paying attention. The grabber here is to make sure it's relevant to the item you're pitching. Selling a new poster? Make sure your intro has something to do with a poster or art story.
  3. Move on and get right to the point of why you're writing. Tell them about your item, why they will fall in love with it, and how it will compliment their recent story.
  4. Provide links to your products, your shop, and your website. Tell them how much it is.
  5. Include product images.
  6. Send your salutations and get the hell outta there. This is the email version of an elevator pitch. Don't dilly-dally!
  7. Don't forget to include your links. You'd be surprised at how often this happens.

Remember when I said to study your blogger, their style, and their voice? This is where these notes will come in handy. If the author has a casual, more relaxed tone, write your email as such. If they're more formal, leave the abbreviations, slang, and f-bombs out. Dropping bombs is not a good way to make friends. Another way to push a bloggers buttons in all the wrong places? Following up too frequently. Give it a few days, if you haven't heard anything back in three to five, send a quick email back asking if they'd like samples (if you have them available and are able to do so), so that the blogger in question can get a better idea of your product and its quality.

If you still don't hear back, maybe they're just not that into you. Move on, girlfriend. Live to fight another day.

What about you — have you found success pitching bloggers? I'd like to know two things: What are some of the methods that you used? What would you do differently? Share your battle stories and revel in your wins in the comments below!

Source: Flickr user brookpeterson