Twitter Header Images Done Right: Tips To Remember

Twitter announced another change to its platform design yesterday - header images. This allows you to upload a new, in your face, top-of-the-stream image that gives your page a huge personality.

Sure, these changes are fun for those who like to take self-portraits in their cars (preferably in park or at stop signs), but they are even more fantastic for solopreneurs as it gives you a chance to connect with your customers on a deeper level, sharing your brand voice and personality in a visually-compelling way. Twitter is one of the most popular ways people connect with brands, and since photos can speak a thousand words you shouldn't sell yourself short.

As with all updates, there are a few things to consider when uploading your own Twitter header.

  1. Your image should be at least 1252 x 626 pixels to get the best results. Twitter will allow you to move and resize the image once you upload, so don't be afraid to go big or go home.
  2. Your profile bio is displayed in white letters and white letters only, which will pop against a darker or solid-colors and fade against lighter hued header images.
  3. Early adopters have reported that Twitter darkens their header ever so slightly upon upload. I'm guessing that's to help with the aforementioned white text situation. So don't be surprised if shadows on your header image look a wee bit darker than you thought. You're not going bonkers, it's Twitter's fault.
  4. The mobile profile header might not line up the same as it does on your desktop. This could obviously pose a problem when switching back and forth. BUT since 61% of users are getting their Twitter fix from mobile apps (verses, which is accessed only 27% of the time), you might want to consider optimizing your profile for a more mobile experience anyway. Problem solved-ish.

Need some Twitter header image inspiration to get your creative mojo juices flowing? Check out a few exemplary examples after the break, then bust out your camera and revamp your own Twitter profile.

Brit Morin

The self-professed "Martha Stewart For the Digital Age" jumped on the header image train at the speed of light, showing off her fab taste in computers and style. The image blends well with the rest of her profile, giving off one connected feeling.

Takeaway: Keep colors, textures, and an overall sense of cohesiveness between your image and the rest of your profile, especially where your business is concerned.

While Etsy's background image encapsulates its DIY, handmade style, the bio portion could be considered a distraction, making the overall header look a bit messy.

Takeaway: Consider cutting your bio down to only the bare essentials: Your company name if it doesn't match your handle, and if it does, just your slogan or tagline should do for the bio. Definitely leave your city and website in those fields.

Ryan Seacrest
One of the first fellows to change up his image, Ryan Seacrest pretty much has the perfect header here. It represents what he does and who he is while keeping things very clean and simple.

Takeaway: Get creative, but stay clean! If you can whip up some Photoshop voodoo magic, this style of header image can definitely be a hit. Don't forget about your logo, though - how can you work that in to your company header?

The Today Show
The first Twitter page to get the makeover (the new style was announced live on the show), the Today Show uses a collage to showcase its hosts and events.

Takeaway: If you're active in your community, a collage is the perfect way to showcase your do-good efforts. Don't forget to tone down the brightness, maybe add a little whitewash to the image before you upload so that it remains in the background instead of taking over the white text of your bio.

Have you seen any examples of a fresh Twitter header? Share your favorites and links in the comments!