Another "Best Times to Post To Social Networks" Infographic (to Take With a Grain of Salt)

It was the best of times, it was the worst of times, and apparently you need yet another study, correction: infographic, to tell you when you should and shouldn't be posting to your social networks. The infographic, which was released by the firm Social Caffeine, bundles up a bunch of other studies from around the Internet and finds that posting to Facebook, Twitter, LinkedIn, Google+, Pinterest, et al, is pointless when people are sleeping. That shouldn't come as a surprise, right?

Best Time to Post to Social Networks

But according to the infographic, posting between 1:00PM and 4:00PM are the most popular for Facebook, Twitter, and Pinterest, with a few exceptions for LinkedIn, peaking between 7:00AM and 9:00AM and 5:00PM and 6:00PM (obviously when people are arriving and leaving the office), while Pinterest sees a secondary surge between 8:00PM and 1:00AM after the kids are asleep. Google+ is the Lone Ranger here with peak times between 9:00AM and 11:00AM. Those tech guys will socialize on the clock, dammit!

This is all helpful information, I suppose, but I do see a big, fat, glaring issue. Find out what it is, and see the full infographic after the break.


My problem with this inforgraphic: the bold-typed letters that spell out AVOID next to "posting on weekends" in the Facebook column. Well, I really just hate the term AVOID altogether.

Are you kidding? Weekends are RIPE for Facebook engagement!

While it's not Social Caffeine's fault — they're just packaging other outlet's information in a visually appealing way to gain media attention (mission: accomplished) — I'm just a little surprised at the endorsement of this advice.

I'm of the camp that you should absolutely, positively, one million percent be considering weekends an open frontier for posts, Tweets, and Pins, since people are usually at home using technology. Bottom line: you should not be following "rules."

Break them.
Defy them.
Find what works for you and run with it.

Sure, these are nice guidelines to get you started, but you should not think of these "studies" (and there are TONS of them) as scripture. Find your own path to success instead of following someone else's, cause honey, you (and your company and your audience) are not the same as they are.

What do you think of this infographic and others like it? Do you tend to follow the advice presented? Let's talk about it in the comments.