How a Marathon Can Shave Hours Off Your Blogging Time

I've heard the excuses before — you aren't creating content for your blog, Twitter feed, Facebook page, YouTube channel or website because it takes too much time. You're clocking most of your available 24 hours by working and networking, and have little to zero time left over to blog, let alone sit down for a proper dinner or catch up with your partner in the bedroom.

How to Save Time Blogging

But here's the facts: creating content for your business isn't just something you do when you have the time anymore. These days, it's a necessity. It's a business need. It generates leads and sales. It cultivates a passionate and loyal community around your business. It saves you big bucks on marketing and advertising costs. It makes you money.

The solution to fitting in precious content creation time with an already jam-packed schedule? A marathon. And I'm not talking a 26.2 mile long distance run, either. I'm talking a marathon content creation session that allows you to generate an entire week's worth of content in one blissfully productive block of time ... minus the sweat and shin splints.

Completing tasks in blocks of time is an effective way to get shit done, and get it done fast so you can move on to the next thing. Hell, even sexy CEO Jack Dorsey does it by arranging his days in themed blocks. And as a successful billionaire CEO, I'll have what he's having.

Give it a try next week. See what you'll need to get started after the break!


If you don't know where to begin, populate your editorial content calendar as thoroughly as possible first, then set aside a few hours each week to tackle the next few (three to five) posts in one solid, sweetly satisfying session.

Here's a few ideas on what you'll need to get started:
  • A week's worth of content from your editorial calendar.
  • Two to three hours of time, maybe more if you're creating multiple videos.
  • A quiet space, or a place you won't be bothered with phone calls, emails, kids, customers, husbands, employees, TV, or magazines. Clear all that out ahead of time.
  • A supply of coffee or tea, and water.
  • Snacks.
  • Determination. This won't be easy at first, but it will become like second nature after some practice.

Then start banging out the content. Write like the wind. Talk unabashedly to the camera like you're chilling with your best friend over a coffee. Plan corresponding Facebook and Twitter posts to go with the content you just created. But please, make sure the content is good. Give your readers a reason to come back to your blog by creating content that is one (or all!) of these things:

  • Helpful
  • Entertaining
  • Engaging
  • Educational
  • Unique
  • Amplifies your voice and/or the voice of your business

Then put those suckers on timers and grab a cocktail — you deserve a toast.

Not only will creating your entire weeks worth of content ahead of time (save for daily breaking news and trending topics you'll want to jump on) free up the rest of your schedule, but you'll own that sense of productivity. Of completion. And nine times out of ten, that's exactly what is needed to motivate you to keep going.

Tell me — how do you find time in your schedule to create content and blog? Leave your top tips in the comments!


Source: Flickr user johan1