Learning how to create content for your business is one of the smartest things you can do to grow your audience online and off. Not only does content placed wisely around your website, blog, and social media channels help increase your positive SEO juice (which gets you ranked higher in search results), but it can create a passionate community that comes to you for expert advice, guidance, and entertainment. And hopefully that leads to trust, and trust leads to sales.
See what we're doing here? This is the content circle of life. Learn it. Love it. Master it. Then perfect the backstroke in your pool of money like Scrooge McDuck.
Now, talk is cheap — you're going to need to actually create some dope peices of content for this to work. At a bit of a loss? Learn how to pull off these four basic content types to score you a rabid audience and be seen as the expert you are.
- Blog Posts — We all know what a blog is, but how do you pull one off? Try starting with short-but-dense 200-500 word posts surrounding current events (and how they effect your industry), news items, trends, holidays, DIYs or your products used in new ways. Once you start getting the hang of things, longer feature posts should flow out of your brain like smooth dark chocolate. And it will be delicious.
- Videos — Contrary to popular belief, videos do not need to be professional quality in order to command attention. The only requirements are, the information within the video needs to be valuable and you need to be your genuine self. Try practicing in front of the camera a handful, 10, 20, hell — 30 times before you actually post anything. Make sure to have plenty of good light, too. While natural daylight is best, you can grab a few of those cheap rise paper lanterns from Ikea, stock 'em with white light bulbs (avoid yellow light please!), set your camera on a tripod (or steady surface at eye-level) and you're ready to rock and roll.
See the rest after the break!
- Free Downloads — If you're a goddamned genius when it comes to creating a cheap and handy DIY, why not offer it in detail through a free download instead of a blog post? Gate the download behind a signup form, and you've got yourself a brand spankin' new lead. Hot damn.
- Photos — We are visual creatures, so mix things up on your blog every so often with a gallery of nice images. This could be of your products, a gift guide, your best work, examples of other good work from your industry, whatever. Just make sure to source the images properly if they're not yours. We don't want the Creative Commons police bangin' on your door, now do we?
What did I miss? Do you have any content types that have worked well to bring traffic to your digital doorstep? Share your secret sauce in the comments.
Source: Flickr user johan1