Ignore the DIY Content Haters and NaySayers: Forge Ahead With Fervor

There are some people that simply see the world as a glass that is half empty. This is fine. It takes all kinds to make this big 'ole world go 'round. But me, I'm more of the "Oh look, I still have half a glass of wine left!" kinda girl, and if you're here, I think you probably are too.

Small Business Online Content Ideas
Small Business Online Content Ideas

You're the kind that's addicted to checking things off your to-do list.

The kind that doesn't take "no thanks" for an answer.

The kind that decided to launch her own business in order to design her own life, play by her own rules, and make her own money.

The kind that creates her own security.

And you know that in order for your business to make more money, a solid content and social media plan is essential. It gets your business found. It helps you convert searchers into buyers. It builds a loyal and passionate community around your products and services.

But let's face it — creating content on your own and finding time to participate in your growing community while playing the CEO, CMO, Head of PR, Editor, Blogger, and Social Media Community Manager (in addition to wearing many, many other hats in everyday life like mother, sister, daughter, wife) is a daunting task. Hell, it's exhausting just thinking about it.

But it has to be done.

After the break, I'll give you the one stat that will convince you that this content, blogging, and social media shit isn't shit at all. It's a powerful business need.

I read a stat the other day that said that companies that blog receive 97% more inbound links than those who don't. That means they're getting more traffic to their website just by producing blog pages. And the more pages you have indexed with search engines, the higher you rank in results. And given the fact that 75% of Internet searchers don't go farther than page one for results, you want — nay, NEED — that positive search juice in your corner.

But that same article says you probably can't do it on your own. And to that I call bullshit.

Yes, a solid content plan is needed. Yes, a social media strategy is a requirement. Yes, knowing how to market your content instead of letting it spoil by going unread, will get you a higher rate of return on your time investment.

But that doesn't mean you shouldn't start. And it certainly doesn't mean you can't learn as you go.

How do we know that content and social media help businesses grow? Someone started doing it one day.

Without a plan.

Without direction.

Without knowing where it would take them.

But since we know that these methods work, having a plan, a direction, and a goal will make your content - and therefore, business - all the more successful.

Want to start creating content and get involved in social media TODAY? Here's a few resources for you to study:

What do you want to know about content planning and social media engagement? What questions do you have about blogging? Leave them below so we can discuss together.

Source: Flickr user

Luis Hernandez - D2k6.es