November is here and the warm fuzzies of the holiday season are fast approaching. Christmas trees, snow, the warm Starbucks red cups full of cocoa — you can't help but love this time of year, especially since
. Impressed? If not impressed, you should be prepared. What does your holiday marketing plan look like? A little effort can go a long way when it comes to digital marketing, and despite what you might think, you don't have to dump a ton of cash to get big returns. Below, six easy digital marketing ideas to make this holiday season your best yet.
- Gift Guides - Gift guides can be a big hit for all holidays of the year, but are especially popular during the shopping season. Your gift guides can (and should) include some of your own products, but don't just stick to one gift guide in total — attack gift guides from different angles for all types of customer. Gifts for mom, dad, sister, the music lover, the color lover, and at all price points. Not only will you have fun picking out items that fit each personality, but you'll publish more content to the web and rank better in search (with savvy SEO).
- Helpful Content - Think beyond the basics for holiday content. You may be a retailer of artisanal jewelry and have an entire calendar full of gift guides that include your wares, but how about drafting a creative, DIY-focused post on how to travel with your new baubles without getting them lost in your carry-on? This type of content can be holiday-centric (traveling home for the holidays anyone?), but can go the distance in SEO terms because it's something a frequent flier might search for year-round.
- Holiday Post Swaps - Guest posting and link partnerships are something we've talked about before, and if you haven't dipped your toes in to the practice, now's the time. Not only are fellow content creators probably dying to bank up some content for upcoming holiday vacations, but you'll both get new exposure to audiences you might not have before. It's a win-win.
- Get on Pinterest - All those gift guides you're creating? If they're packed with images, we're talking Pinterest gold. Check out POPSUGAR Tech for some inspiration. (Full disclosure: my alma mater). Considering that Pinterest is now the fastest growing content sharing platform and refers more retail traffic than Reddit, Twitter and YouTube combined, you'd be hard pressed to think of a reason NOT to dive in.
- Foursquare Check-In Specials — Capitalize on the weekend shopping days by posting a Foursquare Check-In Special. Give your customers a percentage off their purchase price with a check-in, throw in a free gift, whatever your heart desires. You can even place your own self-service ads on Foursquare now, which means you can tell more people about your business and your specials.
- Giveaways and Specials — Piggy back on big shopping days like Black Friday, Small Business Saturday, Cyber Monday and Super Saturday (the last Saturday before Christmas) to further boost your bottom line by sending out an email or dedicating your email newsletter to all the specials and new inventory you've got going on. This would also be the perfect time to pimp your holiday content: gift guides, tips, and videos. If you don't have an email list (time to start one!), cross-promote on your existing social channels.