There's a definite feeling of satisfaction when you finish an awesome piece of content. You grind away at it, work it, poke it, pound it to fit your voice, and finally after much effort, you let out a slow and long exhale, sit back with a cheshire cat smile, and marvel at your finished work. But before you light up that cigarette in your post-creation bliss, here's a heads up:
Don't think for a second that your job is done once you hit "publish."
Whether it be a blog post, video, photo gallery, interview, white paper, or infographic, that shit ain't gonna sell itself, honey. It's now on to the marketing phase of the content cycle, which is arguably the hardest, sweatiest, and dirtiest part of the job. But it can also be the most rewarding.
How do you market your content? With some targeted outreach and social interaction. Wipe that sweat off your brow and get ready for round two.
First, let's talk about social media, since it's generally the easiest way to get the word out about your masterpiece and should be step number one for content marketing. But where to link? Depends on your business.
is key, but here's some action item suggestions for the top networks right now:
- Facebook — Don't just post a link to your content — ask for feedback and comments! Facebook users love weighing in with their opinions.
- Twitter — Your goal here is to create headlines that howl for attention. Don't be afraid to come up with a few different versions and post your link more than once throughout the day. Twitter moves fast, and you want to make sure you're seen.
- YouTube — If you've created something other than a video (you probably don't need to create a video about another video, right?), pull out one idea, bullet point, or fact from your content and make a short video about it while teasing the rest of the post. Link to your content in the caption and through annotations to drive traffic back to your website where the content lives.
- Your Blog - If you've created a video, tease it in a blog post using the same methods mentioned above, just in reverse. Then tweet THAT post out to your followers as well. See what we're doing here? Creating a pulsating whirlpool of traffic from one social network to another.
- Stumbleupon — Submit the link to your latest content to Stumbleupon for organic discovery. Be careful when using this site though — it comes with a highly engaged community that polices itself by downvoting spammy links. Make sure you're submitting other content (from your link partners or fellow Biz Ladies, perhaps?) and liking pages you find while you're stumbling.
- Google+ — If you're not on this yet, check out this post on why your business needs to be on Google+.
- Pinterest — If your content is full of beautiful images, an infographic, a video, or some other visually-appealing graphics, submitting it to Pinterest is a natural fit. I might advise watermarking your images with a link to your site, so users will always know where the images came from.
Don't go anywhere — we talk outreach after the break!
Let's talk about outreach, baby. Contacting other bloggers and press about your great content takes some finesse, but it's worth working up to over time. Say you've got a handful of daily must-read blogs who's readership would benefit from your content. Why not pitch these posts to the editors for reposting (also called guest blogging), to work into upcoming stories they may be drafting, or adding in a link to a current story live on their site?
Did you get a little shiver of fear down your spine just now? You may be all like "Woah, I don't know about that. How do I know my content is good enough? Why would these popular blogs want to link to me?"
you will never know what kind of answer you will get unless you try.
Since you read these blogs daily, you know the subject matter. You know the community. Hell, you may even know exactly what each author writes about most. These sites are great options for pitching your ideas since you know them intimately.
And since you know them intimately, you know what they like. And you're an expert in your field as a business owner, so it's possible that your voice is exactly what is needed.
Professional bloggers are under tight deadlines, quick turnarounds, and sometimes even post quotas, so your email that offers up an insightful piece of content might make the cut to the main page. But how do you get there? The
, where we talk about how to pitch bloggers like a pro!
Before we go, I'd love it if you'd tell me one thing:
What is your number one concern or hurdle when it comes to marketing your content?
Let's talk it out in the comments!
Source: Flickr user