Real talk: As a mom who's working a full-time job and running Launch Ladies on the side, I don't have a lot of spare time to do dilly-dally and daydream about what my next blog post is going to look like. But thankfully, I'm also never struggling to figure out what my next blog post will be. When I sit down to blog, I know exactly what I'm going to write about, how I'm going to lay it out, what my reader will get out of it, and what I want them to do with it when they're done taking it all in.
This isn't because I've spent the past eight years blogging professionally and personally, it ain't magic, and I'm certainly not trying to brag. It's because I have systematized my process so that when it comes time for me to hit the keys and pound out the goods, all I have to do is write it out; There's very little thinking involved at that point.
The secret? It's the way I track my blog ideas.
When inspiration strikes — whether it be during a planned brainstorm session or a "lightbulb idea" that I get in the shower, at the gym, or during a commute — I immediately load it up into my idea bank (I use Trello for everything, but you could use an app like Evernote, your editorial calendar drafts, a notebook and a pen, whatever method you prefer). But I don't just list the topic or headline that pops into my head — I take it one step further and quickly write out details like:
- What's the emotion I want someone to feel when they read this post?
- What's the main idea/focus of this post?
- What kind of transformation do I want my reader to have after reading this post?
- A brief overview of what this post will be about (could be a short paragraph or could be a list of things).
Number one through three in that list are extremely important for getting your message across clearly to your reader, and to ensure you're creating something worth sharing, but number four is where the magic happens. Number four allows you to breeze through your posts like the damn wind since you're not staring at a headline wondering what the hell you were going to say about that particular topic.
Keeping a thorough record of your ideas may take a few minutes longer, but it'll save you hours when you sit down to actually write. With this system, I've been able to write two blog posts in a single hour, which is ideal since I'm a firm believer that you should spend 20% of your time creating your content and 80% of your time marketing it to the world.
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