Once the king of metrics, the mighty pageview is starting to take a back seat to other, more mature qualifying stats that prove your audience is actually spending time ingesting your posts instead of landing on a page then clicking away in a hot second. This trend is especially important for those wanting to work with brands, because while pageviews are an easy (albeit, bloated) way to inflate your numbers (and — ahem — ego), more and more brands are becoming privvy to the system. They're on to you, sister.
So what is a girl to do when she wants to start working with brands in order to earn a living from sponsored content (blog posts, videos, podcasts, the whole she'bang)? Start keeping track and honing in on the below three metrics and you'll have a much stronger argument for your rate card than those boasting bigger pageviews, because pageviews are easy to buy but these three metrics aren't.
Your highest priority is to create blog posts that are worth sharing. Look at your top shared content by using free third-party apps like Sharaholic to see how many people are sharing your posts from your site and on social media.
The magic is to make your blog posts relevant to your reader, emotional, and relatable to increase shares. Try capitalizing on trending topics by doing quick posts that give your take on news or about an emotional moment in your life.
What's the difference between visits and pageviews? A visit is counted when a person shows up on your site. Pageviews are the number of pages a visitor clicks around on while they're there. The distinction is an important one because the visitors metric actually gives you a better idea of the true size of your audience.
Pop quiz: which of these blogs might be more attractive to a brand partner who's trying to reach the most people possible?
Blog A gets an average of 50,000 pageviews a month and 8,900 visits.
Blog B gets an average of 20,000 pageviews and 11,000 visits.
Answer? Likely it would be blog B, because even though they have less pageviews, they have a larger audience by about 1,200 people. Small for this example, but you get the picture.
Get your visits number up by marketing your posts in new places (pitching them to other bloggers for post swaps or guest blogs for example), using Stumbleupon, and joining in on active Twitter chats. Yes, Twitter chats are still a thing and they're very effective to growing your social following and making new connections!
Time on Page
Time on page proves that people are't just showing up, but actually sticking around to read your content, and this is great for your brand partners because the more time your readers are spending with your blog post, the more likely they are to be taking in the brand's messaging or product.
So putting this into a hypothetical, if you've created a lengthy "ultimate guidebook" on holiday entertaining with tips, photos, and tons of recipes, yet people are only sticking around for about 30 seconds, then you have a problem. In order to raise your time on page, your goal is to keep them highly engaged and entertained through smart copy, photos, interactive elements, or videos, or asking questions and educating your visitors.
What questions do you have about these metrics, or working with brands in general? Let me know in the comments or on Twitter! And if you're ready to make money from your blog (for real) check out my FREE guide, 7 Ways to Turn Your Blog Into a Moneymaking Machine by hitting the button below!