Fun fact: 80% of pins are re-pins. That's a HUGE ratio, so as a blogger that's using Pinterest to promote your content, you don't want to leave anything to chance.
Whether someone is repinning a pin you've posted directly to your Pinterest account, or repinning someone else's pin that visited your site, it's imperative that you take the time to create pins that are optimized no matter where they live.
So what makes a pin "optimized," exactly? Here are six characteristics, straight from Pinterest itself.
- Add more info. You know by now that adding keyword-packed descriptions to your pins not only gives the user context of what's on the other side, but you'll also rank higher in search (and possibly appear as a "related pin") if you're adding clear and informative pin descriptions.
- Add text. Speaking of context, Pinterest advises that adding clear and tasteful text overlays helps to engage Pinners and increases repins and clickthroughs.
- Make it tall. It's no surprise that tall, vertical images perform best because they are the pins that catch our eye as we scroll down the page. Pinterest recommends 2:3 or 1:3.5 aspect ratios at at least 600 pixels wide. So for an image that's 600 pixels wide, it should be between 900 and 2100 pixels tall.
- Use awesome pics. And speaking of images, make sure your photos are bright and professional-looking. The last thing you want is a dark, I-don't-know-what-I'm-looking-at image showing up in feeds. No one clicks on those, even if the captions and text are on point.
- Give it focus. Don't overdo it on the collages. Create a single focus in your images, not an assortment of products or images of different styles, colors, and lighting. Pinterest recommends limiting collages to four images, and I'd recommend making sure those four have a cohesive look and feel to them to pull your pin together.
- Think long-term. Optimize your pins for seasonality, not immediacy. You don't want to post any products or offers that are of "limited time" (like a sale) since pins live on for quite some time. In fact, the average half life of a pin is three and a half months, which means it takes over three months for a pin to lose half its effectiveness. That's a long time!
Want to know more about optimizing your Pinterest account and content? Download my FREE guide, 7 Ways to Optimize For Pinterest Search, and learn all about how to tweak (not twerk) your way to better Pinterest search ranking AND higher traffic!
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