Fact: Bloggers love Instagram. But are you — as a blogger — making all the right moves in order to attract the right audience to your feed?
I had the pleasure of chatting with Jaclyn Mellone of Mompreneur Society on her incredible Instagram growth earlier this week on The Launch Ladies Show (get the episode here!), and she revealed the two steps she took in order to quickly grow her audience from zero to over 1,000 in a month.
And she didn't just do it once — she did it TWICE. Here's how you can do it, too:
- Do your research — Jaclyn describes how she did intensive research on her audience and what seemed to be resonating with them. "I approached it with a marketing plan, and I don't think a lot of people do that ... the biggest key to that was knowing my 'avatar,' knowing my ideal audience." She then created content that aligned with what her ideal follower loves, and used all the right hashtags to attract them to her feed. "What are they posting, what pages are they following, and what are those people posting, what hashtags are they using? So I did a little bit of research by clicking on profiles and taking some notes," and notes that your content needs to be "completely perfect" for your ideal audience in order for them to follow.
- Engage — Jaclyn invested many hours (usually in 10 minute increments multiple times a day) liking and commenting on photos of people she wanted to attract. "I spent a lot of time in the beginning liking photos, commenting on photos, finding my avatar, and making sure that they saw me. And because I knew who I was looking for, I knew that most of the time, they would follow me."
That's it — research and engage. It's not mind-blowing, but it's common sense and it works. It also serves as an excellent reminder that you must do the legwork in order to find success; It won't come knocking on your door. Jaclyn's methods are proof that you can grow a quality following quickly if you respect the process and your followers.
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