"Won't my audience notice if I repost something several times on Facebook, Twitter, or Pinterest?"
No. No they wont.
- Not everyone sees every single post you publish. Facebook's algorithm keeps your post view-ability at around 10% of your followers (or less).
- Twitter's feed moves so fast it's unlikely any of your followers saw the FIRST time you posted that recipe.
- 80% of pins are repins from websites, so it's more about you simply getting out in front of your audience as much as you can.
- Not everyone lives in your timezone, so even if you're only posting between the hours of 8AM and 5PM every weekday (question: why are you only posting between 8AM and 5PM on weekdays?), there are readers around the globe who are sleeping, just waking up, or at work. Think globally, act locally.
So, considering that we're ramping up to a HUGE season for Pinterest (38 million people pin holiday-related content, and they start that holiday pinning — wait for it — in September.) I thought now would be the perfect time to dig down deep and ask the tough questions like "How often can I really repost to Pinterest?"
The answer may surprise you.
Here are the ground rules:
- If you're going to repost more than once in a day, consider making multiple pins with different images to add variety (and A/B test your images to see which ones resonate with your audience the most).
- Take different angles — so if you've got a not-so-secret family Christmas cookie recipe, pin once to recipes and once to holiday boards.
- There are no "rules"
- Once every time there's a trending topic that's relevant to your post
- When it's prime pinning time (8PM - 1AM) in a new time zone
- When you've updated the text with optimized copy
- When you have or have found, a new and relevant image
- When you change your logo
- When a holiday or event that relates to your pin is a few months away
- When a holiday or event that relates to your pin is a few weeks away
- When a holiday or event that relates to your pin is a few days away
- When a topic that's related to your pin is trending on Google search
- When a day or two has passed
As you can see, there's really no reason to NOT republish something on Pinterest when the need, urge, or feeling strikes. Just change it up enough not to look like you're pinning the same thing over and over again to a board (or let a few days pass before you pin again). Since 80% of pins are repins, it's not likely that anyone is going to notice how many times you've pinned to your board.
Since people are actively looking for holiday and seasonal content right now, you'll want to optimize your pins to show up higher in Pinterest search in order to bring in more traffic day after day, week after week. Good news: I've got a FREE DOWNLOAD for you to take advantage of. It's a quick-action PDF that teaches you about the 7 Ways to Optimize For Pinterest Search. Download it now by clicking the button below!