Anatomy of a Successful Blog Post

Just like novels and movies, successful blogs have a certain structure that make your posts easier to read and easier to digest.

This structure helps pull people in, sparks their interest and gets them all the way down the page in order to get to your call to action (Download! Comment! Share!). 

This structure will help you stay on track, cut the rambling, and help you stay focused on the task at hand: connecting with your readers an adding value to their lives. 

And now that you know who your ideal reader is, and what your content strategy will be, you know that inspiring your readers, or helping them in some way is incredibly important in order to get them coming back, sharing, and engaging with your blog. 

So let's take a look, shall we? 

A great blog post consists of four parts:

  1. A Killer Headline 
  2. An Introduction 
  3. The Body 
  4. The Conclusion 

Let's take a deeper dive into each one. 

 

1. A Killer Headline 

The headline is your posts' window dressing. It's what draws your reader in. It teases your content just enough to get people to click on it. 

Headlines are important, and are usually the last thing people think about when writing a post. But I like to START with my headlines. When I do my monthly brainstorming session, I write my ideas down in headline form. It gets me inspired and excited about the topic, and if I'm excited and inspired, my readers will be, too. 

There's a LOT of advice on how to write a great headline out there on the Internet, but here's a couple of things to remember: 

  • It should tease the content 
  • It should be specific 
  • It should be useful 
  • Ideally, it would convey urgency

One of our Launch Ladies group members, Jennifer of Life and Little Details, has an adorable blog and I'll be using her post throughout this lesson as an example. 

Now, Jennifer has already done a pretty great job with this headline. You know exactly what this post is about (talking with your kids) and that you're going to get something for free at the end of it. 

But it does leave me with a few questions that the headline could address: 

  • What am I talking to my kids about? 
  • Why do I need to "talk to my kids"? I talk to them everyday! 
  • What does "talking to my kids" mean to her? 
  • What's this free printable about? 

If I were to rework this headline I might try: 

  • Why Taking 10 Minutes to Talk to Your Kids About Their Day is The Most Important Time You'll Spend 
  • This is the Most Important 10 Minutes You'll Spend With Your Kids All Day
  • Are you missing out 
  • This Free Download Will Help You Better Understand (and Communicate With) Your Kids 
  • How to Encourage Meaningful Conversations With Your Kids (Plus a Free Printable!) 

The first two examples combine the "most important" element with a time. This helps convey that sense of urgency and clarity. Wouldn't YOU want to click on one of these posts? 

The third example does the exact same thing, but twists it to a negative. Moms don't want to miss out on this important "thing" with their kids. 

The final two emphasize the conversations you have with your little ones and the free printable to maximize the "value" factor.  

There's no "right answer" for headlines, and you could even mix and match these to create your own headline that you think works best. Don't forget — there's no reason why you can't try one for your blog post and the rest on social media to see which one is getting the most attention! 

NOTE: There's a headline bonus coming up this week! I'll brainstorm various different headlines for three bloggers, so if you want in on a hot seat, leave a comment below with up to three blog post links! 

 

2. The Intro

This is where you hook your reader and lay the foundation for the rest of your post. It needs to be meaty. Get right to the point.

There are lots of blogs that take this time to post a recap of their day (or week, depending how often they post). I’d advise against that — you can weave this storytelling process throughout your blog instead.

Let’s continue with Life and Little Details as the example. If I were to write this post, I would first talk about her passion for getting her kids to talk and reflect on their days, how that helps develop their communication skills, and let's them know they're being heard. 

Then I'd jump into an example of the method she uses, using something they did that week as an example. They seemed to have a very busy Friday, so that would be a perfect way to weave the weekly recap into a valuable and lesson-filled intro for the reader. 

 

3. The Body

This is where all the magic happens. This is where you get into the real point of your post and lay it all out. 

For Jennifer's post, this is where I'd talk about the questions she always asks (including the examples she used in her post), the vocabulary work, and the printable. 

 

4. The Conclusion or Call to Action

This is where you wrap things up and give your call to action. What do you want your readers to do from here? Jennifer wants them to download her worksheet, so while you can tease this worksheet throughout the post, this is where you REALLY make a strong call for them to do so. But remember, everything above this needs to lead people to your action.

So for Jenn: your entire post is built around talking to your kids and a very specific moment when you learned the importance of talking to your kids in a certain way. This lesson/story is what people will relate to and why they’d then want to download your worksheet. 

Side note: you’re giving it all away up front! Make your worksheet something people have to put their email address in in order to get so you can start building your email list! 

 

Today's Action

Choose a blog post to revamp using this 4-point post structure.

Today's free download is a worksheet that will help you rebuild your post using this method! But remember — you can only get these free downloads if you're signed up for the challenge email list, so click on the button below to get with the program, then head over to the Launch Ladies Facebook group and join the discussions around these daily action items.