Do you know who is sending your blog the most traffic? If not, you could be missing out on a stupid simple way to grow your blog in less time.
Because when you know where your top referrals are coming from, you can create MORE of that kind of content in order to get links in from those sources.
Let me break it down.
Why You Want to Know Them
Let's say you've got a gluten-free running blog and you're finding that another fitness blogger is linking to you fairly frequently and sending a significant amount of traffic to a post about pocket-sized, gluten-free, energy-boosting snacks for long runs.
Since it appears that they love your recipes and long runs, you could create MORE recipes and publish MORE tips for energizing for long runs. You already know they're reading your blog and sending their readers to you, so it wouldn't be too far fetched to email that blogger a few new links on those topics.
Same goes for social media sites. If you're seeing a ton of traffic come in through Pinterest to your posts about styling scarves, what else can you do with scarves? Spend time brainstorming scarf content that you know people already love.
How to Find Them
So let's get down to the nuts and bolts: how exactly do you find your top referrers? It's pretty simple actually. In Google Analytics, hit up:
Acquisition > All Traffic > Referrals
And — POOF — all the sites, blogs, social networks, and sources for incoming traffic will be displayed in order with most visits on top.
So nurture those top relationships. If it's a blog sending you all the link love, reciprocate, then create some brand spankin' new content that revolves around the posts they're linking to.
How to Talk to Them
So now that you've created more recipes and long run tips, and reciprocated the link love to your top referrers in some way (whether it be via social media or your own links out), let's start reaching out to them directly and let them know about all the awesome NEW content you've created that you think they'll like.
It's time to send a few emails and start building relationships. There are a couple of types of emails you can send to your top referrers — I recommend using all of them at some point:
- Thank you! — This is a simple email that let's them know you appreciate all the links in to your content. Great for a first-time email.
- New Goods — This email is sent AFTER the above email and includes links to your latest content that they may be interested in.
- Let's Talk Partnership — Once you touch base a few times and things seem to be going well, it's time for a proposal. Whether you're proposing a post swap situation or a simple social media link partnership, this email encourages stronger bonds.
Once you've established a relationship with your top referrers, it's an easy lever to pull when you need a boost of traffic. Let's say, for example, you're launching a new training program for gluten-free runners. Your partners are likely going to be open to helping you spread the word about it.
Identify your top referrers and reach out to them to say thanks for all the links. Then start going through the process of building a better relationship with them (if it's appropriate and they're producing content your readers would love as well).
So here's the good news: I've included templates for each of these emails in this week's bonus content, which you can get by clicking the button below to sign up!
The Challenge (and bonus content) is totally FREE and will be live on the site through September. But it won't always be free, so sign up below now to get a wicked discount when the full program launches!