Content Strategy Basics and Why You Need One

There are a lot of people out there who think they can set up a blog, start writing about the ins-and-outs of their daily lives, and the money, brands, and social followers will just Start. ROLLING. in. 

Unfortunately, this is nowhere near the case. 

And it may not necessarily be their fault either. They don't know what it takes to run a successful blog that attracts readers and brands who want to pay the big bucks to work with you. 

They may not know what a content strategy is, and why you'd need one to make these big blogger dreams happen for real. 

In fact, even those that DO run successful blogs may not know what it is or how it could help them ratchet up their success to new levels.

You may not know. And that's OK. We're about to fix that. 

 

What Is a Content Strategy?  

A content strategy puts your content in front of the right people at the right time, and for all the right reasons. 

A content strategy is the foundation your blog is built upon. It's your compass. Your guiding light, and your GPS to purpose. 

Your content strategy gives you direction and a clear path to what you should be blogging about, when, how, and for whom. 

Instead of wondering aimlessly in the dark trying to find some success, your content strategy will hand you a flashlight and a walking stick and point you in the right direction. 

OK, enough poetics.

I'll just say that your content strategy is incredibly important because it takes into account everything we've learned so far: who your ideal reader is, who's visiting your blog (and how often), and your extended audience via referrers. Then turns it up a few notches by asking important questions like, "What's my purpose, man?" That, and others like: 

  • What topics will I cover? — This gets you focused on what your blog is actually ABOUT. I'd recommend starting with a solid list of 5 or 6 "pillars." You may have seen mine on my sidebar.
  • How often will I post? — This gets you on a schedule so you can create some posting consistency. 
  • Why would anyone share this content? — This is a good one since it forces you to think about providing value to other people's lives, instead of simply talking about your day. In fact, I'd ask yourself this question before hitting "publish" on every single post. 
  • How will I know if I'm successful — This gets you thinking about goals. GOALS. They are the difference between a hobby blog and a business. You absolutely can't grow without goals. 

 

Today's Action

Establish your content strategy using the FREE worksheet you can find in today's Blog to Business Freebie!

If you signed up for the program, you'll get a Content Strategy Worksheet in your inbox. Take the time to really work through all the questions. I promise it'll help you find clarity about what you're actually trying to do with your content. 

You do have something unique to offer the world, so let's figure out how you can create a blog that communicates it. 

Get all the Blog to Business worksheets, workbooks, and bonus content by clicking the button below to sign up. You'll get daily emails delivered with your freebies, plus other fun surprises I've got coming for you.