Hey. I'm Kristy.
Fear is the biggest reason businesses fail. But it doesn’t have to be a part of your story.
I believe that you can manage your fear (truth bomb: fear will always pop up, but it’s how you manage it that matters), make confidence a daily habit and cultivate a deep connection with your customers, resulting in a business that lights you up and fills your soul.
I’ve spent years developing emotion-focused marketing strategies, programs, and relationship-driven sales funnels for some of the biggest brands on the planet and now I teach digital entrepreneurs how to face and manage fear, in order to sell their products and services in a way that makes them feel confident, fulfilled, and purposeful.
But I didn’t always do things this way. Queue the deep voiced announcer …
In the beginning, there was fear.
In fact, fear has been present throughout my life and unfortunately it’s dictated a lot of my decisions.
I was relentlessly bullied as a kid (for my appearance, my weight, my socioeconomic class) and I became painfully fearful of expressing emotion and vulnerability. Instead of dealing with those issues (fear of feeling pain), I ignored it, avoided it, repressed it, and focused on chasing a career.
I wanted to be insanely successful to show all of my childhood bullies that I could come out on top. “Look at me now, suckers!”
I was "mostly" successful.
I’ve sold to, and worked with, some of the biggest brands on the planet.
I’ve worked with, and marketed for, some of the biggest names in the creative and entrepreneurial space.
Here’s where the “mostly” comes in ...
Despite my corporate success, I was still living in fear.
In the back of my mind and heart, there was still fear — of failure, of my childhood bullies being right. I had to find a way around it in order to live a fulfilling life that brought me pure joy and happiness.
I went to a lot of therapy. I felt a lot of emotions that I hadn’t allowed myself to feel in a long, long time, and I became obsessed with feeling. All. The. Feels. It was only a matter of time before my obsession with marketing and my obsession with emotions and relationships collided into a new way of thinking.
As I became more attuned to the effects of fear, I started observing how fear impacted my colleagues and the world around me.
It became apparent that the “confident” sales teams weren’t actually confident at all — fear of rejection led to a mindset of scarcity and desperation; I saw that fear can grab onto anyone and prevent even the smartest, most creative people on the planet from selling their own training courses out of fear of seeming “pushy.”
Even Fortune 500 brands can take serious missteps with their marketing programs out of fear of losing a sale.
The Here and Now
Now, I work with digital entrepreneurs to share this knowledge I’ve acquired to help them get over their biggest fears in business, connect deeply with their audience and promote themselves — and their products — with confidence and purpose through my Value First programs.
It’s a program that I developed after years of working with course creators, membership groups, and masterminds to achieve higher levels of success and understanding for my students.
The 5 week Value First Program is live and done in small groups, so I have the opportunity to give more focused, one-on-one attention, and help you learn via engagement, Q&A, and working through problems in real-time.
This is what I'm most passionate about and I'm excited to be sharing it with you.
My methods will teach you how to face and manage fear, create confidence by understanding your value, the real value of your product, your customer’s needs and the transformation you’ll help them achieve, and make confidence a daily habit.