Why Video Marketing and REAL Conversations are So Important in Sales


I’m not one to tell you to hop on a trend because everyone else is doing it, but when it comes to video marketing and having REAL conversations and connecting with your prospects and clients on a deeper level, it’s just science.

Here are some facts to chew on:

  • 50% of the brain is devoted to processing visual images 

  • Two thirds of all stimuli is visual 

  • 55% of communication is based on facial expressions 

  • 38% of communication is tone of voice BUT …

  • Only 7% of communication is from verbal exchange (the words you say)

  • 80% of learning is visual-based 

This explains a lot of things:

  • Why some lecture classes are so hard to comprehend.

  • Why “it’s not what you said, it’s how you said it,” is the beginning of a lot of arguments between partners

  • Video marketing works so well

In today’s video, I take you through what these points mean and how it can impact your sales, online courses, and relationships with your customers.