Kristy Ellington

connect to close

Harness the power of emotion to crush goals, turn fear into confidence and close more deals more often.

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Reprogram how you think about yourself, your business, your clients, and sales.

Your beliefs shape your reality, so let me ask you: Do you believe in your value? Can you sell it with confidence?

Let’s dig a little deeper:

  • Why is it so painful to value yourself?

  • Why does sales feel so awkward and icky?

  • Why do you, as a coach, consultant, course creator, or creative business owner, feel so guilty about raising your rates to something that allows you to experience the fulfillment you desire for your clients?

If you struggle with fear or shame around promoting your yourself and your business, raising your rates or charging what you know you’re worth, or even resist embracing and declaring your gifts because for some reason it feels self interested or you’re afraid you’ll be judged on what you know (or don’t know) — then we need to talk.


Because here’s the thing: sales is not a dirty word.

Sales isn’t a manipulative practice to get people to hand over a credit card for useless things they don’t need.

Sure, it’s been done that way before and that’s why it feels so slimy but that’s not YOU.


Sales for YOU is about letting people know about the transformation and benefits you’ll bring to their lives.

It’s about raising your hand, flagging down the people that need you the most and saying “I’m right here.”

It’s about creating fulfilling and transformative change, while fulfilling and transforming your own life in incredible ways.

It’s not about sleazy tricks or pushy sales tactics. It’s about truth, love, and a desire to serve with integrity.


Sales for YOU could be energizing, if you just knew how to tap into that way of thinking.

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This may not change your belief that you’re “not good at sales” or can’t seem to bring yourself to embrace your value by raising your rates. It may not change the fact that you seem to downshift to first gear when it’s time to promote yourself or talk about the amazing gifts you bring to your client’s lives.

I get it — sales seems hard, you’re lacking the clarity around your true value, and can’t muster the confidence to step fully into this value. But here are three things you need to know:

1. You’re more valuable than you’re giving yourself credit for. And I think you know it.

You want to serve and transform, but there’s an invisible, hard-to-describe barrier that keeps you from increasing your rates. It’s almost painful.

Fully embracing your value means you might be judged by others. By the voice in your head.

You know the one: the one that says “who do you think you are to charge that much?” or “no one is going to pay this,” or “you aren’t qualified to be charging that much.”

You’re paralyzed with fear that you’ll upset or drive away your current clients or that no one will pay the rates you feel good about and you’ll be a failure.

Let me ask you something: how will your current clients or future clients value you if you aren’t valuing yourself?

What happens when you’re overworked and undervalued? Are you able to show up 100% for your work, or is your fear holding a part of you back?


2. Sales feels awkward because you’re afraid of failing, being judged, and getting hurt.

You long for success but your inner dialog about failure, not enough-ness, and judgement keeps you from stepping into your role as a transformative being. The services you provide, the courses you create, the creations you put into the world actually change lives, but you can’t seem to change your own.

Sales feels self-interested, as if service means providing for others and not yourself. But service doesn’t mean being meek or timid. Service doesn’t mean you have to be poor.

Serving others means owning every part of who you are in order to bring even more light, joy, and progress into the world; it means taking care of yourself so you can show up 100% for your work; It means taking risks and being open to wherever the path leads us.

Fear keeps you safe. Keeps you “stuck.” Keeps you hiding, assessing, and analyzing for safety.

And let’s not fool ourselves — this journey will force us to face fear head-on, but it’s how we manage it that changes everything.

Your fear of sales is really a fear of pain and discomfort.

But you CAN change your relationship to fear and sales and use them to create a life that allows you to serve at a higher level.


 3. Confidence comes from you.

Confidence won’t come from how many Instagram followers or email subscribers you have. It won’t come from your website traffic. It won’t come from what names you have in your address book. It won’t come from podcast or TV appearances, guest blog posts, or high level paid masterminds. It won’t come from external sources, ever.

Confidence will come from within you once you accept, value, and embrace how you make people feel. How you transform their lives. How your service affects their future. How you’ve helped them see themselves or the world in a different way. How you’ve made it easy to change. From mindset coaches to graphic designers – you have a gift you are bringing into the world, and it’s how you project it that matters. Once you value your gift — however “small” it seems — others will value it as well.

Innately, I think you already know these things.

I think you already know you have a gift and that the voices aren’t real, and that there is a way to sell that feels good to you and your clients and customers.

You  just need someone to hold your hand, back you up, and guide you to facing your fears, understanding your value, and teaching you how to sell it with confidence and SOUL. To help you uncover your own authentic power, confidence, value, and energy to make a bigger impact.

That’s why I created the Value First Program: 5 Weeks to Manage Fear, Create Powerful Confidence, and Sell 10x More Without Being Salesy


Powerful. Confident. Valued. Energized.

That is how I want you to feel before, during, and after you complete the Value First program. These feelings are the driving force behind everything I’ve created here, and what I’ll strive to help you uncover within yourself.

My goal is to make this program the most effective and worthwhile investment you’ve ever made in yourself and your business.

I created it to help you 10x your sales and totally change your beliefs about yourself, your value, your business, and what you’re capable of.

To feel powerful, confident, valued, and energized.


meet your trainer


hey, i’m kristy. a sales coach teaching you how to turn fear into confidence.

I specialize in relationship, consultative, and story selling techniques alongside behavioral economics and am the creator of the Connect to Close System™.

I’ve been working in marketing, sales, and content for the last 10 years, and while I rose through the ranks of corporate America, I always wanted to be an entrepreneur.


The reality is, I failed at my own business because I was afraid to promote myself. I was afraid that I would fail and be an embarrassment to my family. I was afraid of throwing 100% of myself into it on the off-chance it wouldn’t work.

Over time, I started recognizing fear in the world around me — not only in myself, but in my colleagues and the world at large. Selling became something to be ashamed of. Selling out of desperation was a fact of life. Service wasn’t a part of any of it. There was no heart.

I was at a point in my life where I was ready to tackle the fear and become the person I always knew I was meant to be — an entrepreneur here to serve. So I went to a lot of therapy, read a ton of self-help books, attended support groups and growth-focused masterminds, followed the most prolific thought leaders in the mindful business space, sought out mentors, and otherwise absorbed all the information I could until the time was right to fully show up and serve … well — you.

I lost my six-figure job in sales and marketing and I totally believe it was the universe's way of telling me it was time.

And so the Value First Program was born.


I’ve been where you are: struggling to step into your value, doubting and unable to fully embrace your worth due to fear.

The Value First program was born out of my own experiences and I know it works because I lived it. I lived it when asking for a higher salary at my 9-5, when setting prices for one-on-one consulting, and building and promoting my group coaching program.  

I want you to experience the freedom, the lightness, and the total joy that I feel when I talk about this program, for yourself, when you talk about your offers.


This isn’t another on-demand online course. This is a 5-week, intimate, live virtual program.

  • There are only 20 seats available because I want to build trust, familiarity, and support. A group coaching environment also allows you to learn more, faster — struggles, issues, and challenges you may not have thought about will pop up for others and you’ll learn by osmosis. That’s a 20x value for your investment, but it comes with responsibility — in order for everyone to get the value YOU bring to the group, you gotta show up, be present, and commit.

  • Each week we’ll meet live for lecture, coaching, engagement and interactivity.

  • You’ll get further learning, coaching and support 24/7 in the private Value Creators VIP Group, including 4-5 weekly 1:1 “hot seat” coaching sessions that will be posted to the group.

  • You’ll get my scripts, templates, and worksheets to make learning easier.

  • You’ll 10x your revenue or 10x your investment in the program — this is my goal for you.

  • If you aren’t totally satisfied with the format in the first 7 days, you can ask for a full refund, no questions asked.

  • Value First is based on relationships and connecting with your clients on a deep level — there’s no manipulation, no sleazy tricks, no ick. My methods are based on truth, love, and a desire to serve with integrity, packaged in a structure that’s easy to learn and that simply works.


Ready to Reframe How You See Sales, Manage Your Fears, Create Powerful Confidence, and 10x Your Revenue?

Here's what you'll get in this program: 



Week 1: Fear and Your Next Level Mindset

We’ll tackle your biggest business fears, identify how they’re holding you back, and how to release them in order to create a vision of a 100% better life you can work towards.


Week 2: Your Customer

We’ll outline your ideal customer in a way that allows you to attract and connect with them on a deeper level.

value and pricing

Week 3: Value and Pricing

We’ll workshop your products’ underlying benefits and the true value you bring to the table. This will require you to think about yourself and your offer in a new way so be prepared for some feels in this week!

sould with confidence

Week 4: Soul’d Out Framework

You’ll learn the principles of the Soul’d Out Method and the step-by-step sales framework that will immediately banish any “ick” you might feel about sales, and make sales easy for anyone who thinks it’s “not their thing.”

habitual confidence

Week 5: Habitual Confidence

The final week has you absorbing the techniques to make confidence a daily habit and feel totally comfortable raising your rates or prices and creating high-end packages. Plus, you’ll get the worksheets, scripts, and templates to make it insanely easy. This program will leave you feeling incredibly powerful, ready to fully embrace your value, and recognize the life-changing products and services you provide.


Your sales are a reflection of the work you are doing for the world.


But if right now it feels awkward or shameful to ask for the sale ...

If it’s hard for you to set a price and stick to it ...

If you feel overworked and undervalued (and unfortunately, there’s no one else to blame but yourself) ...


I created this program for you and it’ll be the best investment you’ve ever made in yourself and your business.


As a reminder, here’s what you’ll get in the Value First program:

  • 5 weeks of learning, coaching, engagement, and collaboration in a live, virtual workshop environment with 20-30 students.

  • The full Value First sales system that will teach you how to manage your fears, sell with heart, identify your true value, and sell more with confidence.

  • A private Value Creators VIP Facebook group for further learning, coaching, and feedback, 24/7.

  • Multiple weekly “hot seats” and progress reports posted to the VIP group.

  • An unconditional 7-day money back guarantee. If you don’t like the format, the topics, or just aren’t that into me (hey, it happens), I’ll give you a full refund. After that, I’ll consider you all in since your fellow students are counting on you to show up, be present, and grow together.  

It’s time to fully realize the value of yourself, your business, your product, and your relationships to your customers and create a business more fulfilling than you could have ever imagined.


How good would it feel …

To know you are living your purpose and feeling lightness in your business.

To be energized by the sales process, knowing that you’re able to serve and transform even more people?

To know, 150 percent, without a shadow of a doubt, how much value you’re putting out into the world and are confidently able to stand behind your rates.

To hear “I’m so glad I found you,” “how can I continue to work with you,” “this is worth every penny,” or “I’m sending my sister/friend/brother/mom to you,”?

Powerful. Confident. Valued. Energized.

Pretty damn good, wouldn’t it?

The way I see it, you’ve got two options:

  1. Stick with the way things have been. Let fear drive your decisions, stay stagnant, wishing there was another way.

  2. Take “the other way” by signing up for the Value First program now. Trust your intuition, recognize the push to be powerful, confident, valued, and energized, multiply your impact, and step into the next phase of your business and your life.  

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oh, and one more thing  

(I’ve always wanted to say that)

The “All In” Bonus:

The Bright Spot Method to amplify wins, build habitual confidence, and sell without selling ($399 value)

Pay in full before we kick off and you’ll get my custom framework to retain your students, members, and clients — even when you raise your rates — and attract higher-paying customers at the same time.



Frequently Asked Questions 

How long is the Value First Program? 

The Value First program spans 5 weeks with one live session each week. Each live, weekly session runs about 2-3 hours depending on how many questions students have. I like to take as much time as I possibly can to answer everything, but if we run out of time the Value Creators VIP Facebook Group is a great place to get your questions answered and more one-on-one time from me. 

Why is it live? 

I want to have every opportunity to engage with you directly in order for you to fully grasp, master, and own the material. Making all my programs live allows me to provide immediate feedback and two-way communication with you, share ideas amongst the group, and adjust the message if needed. I find that when you're dealing in fear, emotions, mindsets, and the softer skills that comes with selling, a safe, interactive space is required to get the most out of your time and investment. We also will be doing a lot of role-playing and back-and-forth communication so live is where it’s at!

Why is the program limited to 20-30 people?

Smaller groups allow for more interactivity and one-to-one engagement. Everyone in the program will get individualized attention and you’ll learn 20x-30x more than you would going through an online course by yourself.

I'm a big believer in masterminds (a group designed to help you grow and learn through the collective intelligence of others) and group coaching, and this is one of the key benefits — you learn through osmosis. You find a piece of yourself in everyone else’s struggles and setbacks; It’s something you can’t get in a pre-recorded online course. For this reason, I want to allow as much individual time as possible to surface as many questions, scenarios, and struggles as needed. 

What kinds of results can I expect? 

While nothing is guaranteed (see my disclaimer page), I created this program with the goal of 10x-ing your sales and/or at the very least, get you 10x your ROI. That's nothing to scoff at. 

What if I can't make it to a weekly live session? 

I want you to get the most out of this program, and that means showing up 100 percent for yourself and your fellow students. You see, I am a huge fan of masterminds and believe they are the key to business and spiritual growth, so my workshops are built to resemble the structure and effects of one. This means, if we have 10 people in the program, you'll learn 10x more. If we have 20 people in a program, you'll learn 20x more, if we have 30 people in a program, you’ll learn 30x more. I do send out a recording after the program, so you could skip it and watch it later (not recommended), but I'm always happy to set you up with a credit for a future program if it just isn’t working out for you, or in extreme cases, a full refund. 

What's your program refund policy? 

Due to the electronic nature of the content and the fact that it can't technically be "returned," I have a 7 day full, no-questions-asked, money back guarantee. After that, you’re in and agree to pay the full amount. If you must, for whatever reason, cancel or postpone before the program takes place, I'm happy to reschedule you for a future program at a date that better works for your schedule. In cases where you've changed your mind and simply no longer think the program is right for you, shoot me an email and we can discuss a full refund.