Kristy Ellington

don’t train, transform.

In an crowded space of experts, consultants, and sales trainings of all kinds, the Connect to Close System™ stands out — it goes beyond recycling the standard curriculum of overcoming objections and negotiation, and digs into the real thing that’s standing between you and the sale: fear. 


 Your mindset is your most valuable sales tool. 

Fear can derail your success and decrease your performance by clouding your thinking, your judgement, and procrastinating on the most basic of sales tasks — like cold calling, asking for the sale, negotiating, presenting, saying “no” — and selling from a place of desperation which, let’s face it, any customer can smell from a mile away. 


This isn’t a methodology. This is a total shift in thinking to improve performance, making you 10x more effective, successful, and — dare I say it, fulfilled.

In fact, here are a few things you should know about the Connect to Close System™

  1. This isn’t a new methodology or process. The Connect to Close System™ is meant to be layered in to the process or methods you’re already using. It’s a shift in thinking, not a new method to adopt.

  2. There is no learning curve. The practices taught in the Connect to Close System™ are simple to execute and take minutes a day to complete. You can start using what you learn right away.

  3. You will see change immediately. Your mindset is your most valuable sales tool and this program is focused on helping you see fear and emotions as an ally instead of an adversary in order to take control of your mind, your thoughts, and your life.

  4. It’s the first of its kind. This is the only program that teaches you how to manage fear, build authentic, habitual confidence, and harness the power of emotion to close more deals more often. It’s a potent mixture of mindset coaching, science, and behavioral economics. It’s the soft stuff backed up by hard science.

  5. Not everyone is ready for it. This is fitness for your mind — decoding the fears, beliefs, and emotions that hold you back from success, as well as those of your clients. It turns fears into powerful confidence that impacts life far beyond the sales floor. It requires a commitment to an open mind and honesty in order to bust through barriers. Are you ready?


Here’s the honest truth:  

fear can’t be ignored.

Along with sales teams large and small, I’ve worked with leaders of Fortune 500 companies, prolific entrepreneurs, and globally-recognized influencers. The one thing they all have in common is fear.

Fear affects us all, and it holds us back from our full potential, success, fulfillment, and opportunity.


What’s more: fear, your inclination to ignore it, and other limiting emotions you experience in sales, actually hinders your ability to empathize with your prospects.

Meaning, your job only gets harder.

 If you’ve ever felt nervous, anxious, stressed, or panicked about picking up the phone, meeting with a client, a presentation, negotiation, or a sales conversation, then you’ve experienced what fear does to you:

  • Brain fog

  • Procrastination

  • Shaky voice or hands

  • Blanking on details or major talking points

  • Assuming you’ll fail even before you pick up the phone

  • Preoccupied with how you’re being perceived

  • Anger, frustration, and cynicism

  • Inability to focus

  • Inability to listen

  • Unable to pivot the conversation

  • Frequently losing your train of thought

  • Resistance to performing business-generating tasks

  • Jumping to discounts instead of asking more questions


As hard as you try to ignore it, as much action as you take, these fears have a tendency to show up, interrupt your flow, lead to procrastination and make you feel clunky, ineffective, inexperienced, and have you questioning whether or not you’re cut out for sales.

fear is costing you more than you think.

Flatlined deals. MIA prospects. Missed forecasts. Tension. Cynicism. Blaming. Loss in productivity. Procrastination. Creativity. Panic. Motivation. Budgets on those “other” training programs promising success through yet another methodology. Motivational speakers. Discounts. Morale. Top-down pressure. Employee retention. Employee engagement. Your sanity.

but who you could be on the other side of fear is the real missed opportunity.

Efficient. Clear-headed. Creative. Communicative. Effective. Collaborative. Relaxed. In control. In touch. Strategic. Successful. Authentic. Confident. Positive. Committed. Honest. Prepared. Curious. Energized. Enthusiastic. Prosperous. Valued. Powerful.


yes, this training will work for you.

you’re fresh and want to avoid the grind and struggle you see your colleagues experiencing.

You’re a seasoned pro but your routines and methods just aren’t working anymore.

you’re an experienced leader wanting to significantly improve your relationships impact deal sizes.

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more than a training session, it’s an entire support system.

I don’t drop your team like a hot potato once the day is done. I provide ongoing support, training, and coaching for teams and students in various ways:

  • Team training sessions include custom designed workshopping segments that align with your biggest challenges in order to immediately see improvements and incremental sales.

  • Team training sessions include three 1-hour refresh sessions that can be used for follow ups, check ins, leadership coaching, or additional workshopping.

  • All workshops include ongoing virtual coaching and training that feature live Q&A sessions, workshops, video sessions, lesson guides, guidebooks, workbooks, guest speakers, and more in a private virtual student platform to continually improve you and your team’s performance.

  • All workshops are continually updated and all students (past, present, or future) will have lifetime access to the updates, including any new information, research, case studies, science or breakthroughs in a private virtual student platform.

  • I believe so fully in the Connect to Close System™ that I offer a 100% money back guarantee. If you don’t find that this program pays for itself in increased performance, I’ll give you your money back.


take back your power. take back control.


choose your weapon for your own success revolution

There are two ways to get the Connect to Close System™


Virtual Group Coaching

Next session starts on JAN 22. Sign in from anywhere. Start seeing results immediately.

In-Person Training

Want to talk further about how I can help 10x your team’s performance? Let’s set up a time to connect.


GO HERE and schedule a FREE coaching call to break through your biggest fears in 30 minutes or less.

you can ignore fear or you can learn how to work with it to enhance your performance and reach your goals faster.

which do you choose?


Frequently Asked Questions 

What’s the time commitment for the Connect to Close System™️?

Virtual Group Coaching: This format is perfect for individuals wanting to take their career to the next level. It takes place over 4 weeks with one live session each week. Each live, weekly session runs about 2-3 hours depending on how many questions students have. I like to take as much time as I possibly can to answer everything, but if we run out of time the Connect to Close VIP Linkedin Group is a great place to get your questions answered and more one-on-one time from Kristy. Please see the Group Coaching page for more information about how the information will be distributed over the 4 weeks.

In-Person Team Training: This format is great for teams that are ready to move into a new phase of growth and performance. Sessions typically run a full day of 6-8 hours mixing lecture and workshop time for the entire duration, but the content can be customized to fit half-day and 60-90 minute summit presentations as well. Please see the In-Person Team Training page for more information about how the content is distributed over each format.

Why is the group coching program live? 

I want to have every opportunity to engage with you directly in order for you to fully grasp, master, and own the material. Making all my programs live allows me to provide immediate feedback and two-way communication with you, share ideas amongst the group, and adjust the message if needed. I find that when you're dealing in fear, emotions, mindsets, and the softer skills that comes with selling, a safe, interactive space is required to get the most out of your time and investment. We also will be doing a lot of role-playing and back-and-forth communication so live is where it’s at!

Why is the group coaching program limited to groups of 30 people?

Smaller groups allow for more interactivity and one-to-one engagement. Everyone in the program will get individualized attention and you’ll learn 20x-30x more than you would going through an on-demand online course by yourself.

I'm a big believer in masterminds (a group designed to help you grow and learn through the collective intelligence of others) and this is one of the key benefits — you learn through osmosis. You find a piece of yourself in everyone else’s struggles and setbacks; It’s something you can’t get in a pre-recorded online course. For this reason, I want to allow as much individual time as possible to surface as many questions, scenarios, and struggles as needed. 

What kinds of results can I expect? 

Your success depends on your involvement, engagement, and dedication to showing up. I ask all of my students to help me in creating a safe and supportive space to share stories and help each other learn. You will complete the group coaching or team trainings with a new knowledge of what you’re capable of. You will understand how to manage your fear in a healthy way, how to connect on a deeper level with your clients, and how to create repeatable wins for success.

Since your mindset is your most valuable sales tool, your success is only limited by your own adoption of the material, practice of the curriculum, and belief that it works.

I know it works because I lived it.

Are you a therapist?

I’m not a therapist, but I am a trained and certified life coach, practicing REBT and CBT methods. I’ll also be completing NLP training in Q1 2019. This is an important distinction for me and my curriculum, since it’s not only based on her 10 years of experience in the sales and marketing space, but also allows me to coach students through the sources of fear, limiting beliefs, confidence and rational thinking.

What if I can't make it to a weekly live group coaching session? 

I want you to get the most out of this program, and that means showing up 100 percent for yourself and your fellow students. You see, I am a huge fan of masterminds and believe they are the key to business and spiritual growth, so my workshops are built to resemble the structure and effects of one. This means, if we have 10 people in the program, you'll learn 10x more. If we have 20 people in a program, you'll learn 20x more, if we have 30 people in a program, you’ll learn 30x more. I do send out a recording after the program, so you could skip it and watch it later (not recommended), but I'm always happy to set you up with a credit for a future program if it just isn’t working out for you, or in extreme cases, a full refund. 

What's your program refund policy? 

You can ask for a refund of the group coaching program at any time. I’m so confident that this information will impact your life and create success in such a profound way that there’s an unlimited, no questions asked, 100% money back guarantee. Full stop.


 pssst: If you’ve read this far then you might be interested in my ultra exclusive Executive Coaching program. I don’t offer it to just anyone (only 20 per year), so let’s have a conversation to see if you’d benefit from 12-months of high value, high touch, high performance, and high growth coaching.